Current:Home > StocksTaco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell -Zenith Investment School
Taco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell
View
Date:2025-04-12 19:48:09
The phrase "Taco Tuesday" is now free to use after a taco chain restaurant relinquished its trademark on the popular phrase.
Taco John's has held the trademark since 1989, in all U.S. states except New Jersey. Taco Bell filed a petition with the U.S. Patent and Trademark Office to have it reversed, arguing that no one should have the rights to a common phrase.
In a statement released Tuesday, Taco John's conceded and said they are "lovers, not fighters."
"We've always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn't feel like the right thing to do," Taco John's CEO Jim Creel said.
"Best taco tuesday ever... for now," Taco Bell tweeted.
Gregory Hotel, Inc. holds the "Taco Tuesday" trademark in New Jersey.
Taco John's is asking Taco Bell to match its $100-per-restaurant donation to the nonprofit Children of Restaurant Employees, or CORE.
"Taco Tuesday wouldn't be possible without those in the service industry who are behind the scenes, crafting tacos for us all to enjoy," it said.
Taco John's has about 400 locations in 23 states, while Taco Bell has more than 7,200 locations in the U.S. and about 1,000 restaurants across 30 countries internationally.
NBA superstar LeBron James petitioned to trademark Taco Tuesday in 2019, but was denied, and has since appeared in a Taco Bell commercial advocating for universal use of the phrase.
Taco John's, which censored James' name in its press release, also urged him to donate the money he received from being a Taco Bell spokesperson to CORE.
veryGood! (41699)
Related
- In ‘Nickel Boys,’ striving for a new way to see
- Rite Aid banned from using facial recognition technology in stores for five years
- New York to study reparations for slavery, possible direct payments to Black residents
- Dick Van Dyke: Forever young
- Buckingham Palace staff under investigation for 'bar brawl'
- Arizona house fire tragedy: 5 kids dead after dad left to shop for Christmas gifts, food
- Tesla’s Swedish labor dispute pits anti-union Musk against Scandinavian worker ideals
- Ireland to launch a legal challenge against the UK government over Troubles amnesty bill
- Spooky or not? Some Choa Chu Kang residents say community garden resembles cemetery
- Analysts say Ukraine’s forces are pivoting to defense after Russia held off their counteroffensive
Ranking
- House passes bill to add 66 new federal judgeships, but prospects murky after Biden veto threat
- EU claims a migration deal breakthrough after years of talks
- House Democrats send letter to Biden criticizing Netanyahu's military strategy
- Home sales snapped a five-month skid in November as easing mortgage rates encouraged homebuyers
- Louvre will undergo expansion and restoration project, Macron says
- Mega Millions winning numbers for Tuesday: Jackpot rises to $57 million
- Helicopter for Action News 6 crashes in New Jersey; pilot, photographer killed
- What to know about abortion policy across the US heading into 2024
Recommendation
In ‘Nickel Boys,’ striving for a new way to see
Cameron Diaz denies feuding with Jamie Foxx on 'Back in Action' set: 'Jamie is the best'
Fact-checking 'Maestro': What's real, what's 'fudged' in Netflix's Leonard Bernstein film
Southwest will pay a $140 million fine for its meltdown during the 2022 holidays
Senate begins final push to expand Social Security benefits for millions of people
IRS to waive $1 billion in penalties for millions of taxpayers. Here's who qualifies.
Separatist leader in Pakistan appears before cameras and says he has surrendered with 70 followers
Humblest Christmas tree in the world sells for more than $4,000 at auction